Two minutes. No account required.

Find what is quietly limiting your distribution.

Answer a short set of questions about how people find you, what they understand, and what you can measure. You will see the full result before anyone asks for an email.

Question 0 / 10

How do people usually find you today?

Pick the path that actually happens, not the one you wish were true.

Almost nobody finds it unless I send the linkSearch, app stores, or AI answers sometimes surface itCommunities, creators, or word of mouthA repeatable inbound path already exists

When a new visitor lands, how quickly can they name what you do?

Imagine a stranger with 10 seconds and no context.

They often leave unsure what this isThey get the category, not the specific promiseMost people can repeat the offer in one sentenceThey know who it is for and why it is different

After someone understands the product, what usually happens?

Think about the first useful action: signup, install, waitlist, or purchase.

They understand it and still do not actA few try it, then disappearEnough people complete the key action to learn fromPeople return, upgrade, or pay without a push

Which numbers can you stand behind this week?

Only count figures you can point to a source for.

I am guessing from memoryI have traffic or installs, but not what they meanOne outcome number is reliable enough to decide fromI can compare this week to last week with a source

When someone becomes a user, do they help the next person arrive?

Referral, public work, shares, or content that keeps working after you stop posting.

Each new user still needs a fresh push from mePeople mention it, but there is no path that repeatsA small loop exists and I can name itUsers, content, or data already bring the next user

What kind of product is this?

Choose the closest fit. Custom is fine if nothing else matches.

SaaSMobile appGameDeveloper toolMarketplaceEcommerceContent productSomething else

Where is the product in its life?

This changes which metric and channel pairing is honest.

Not public yetJust launchedLive and selling or signing upGrowing week to weekEstablished

How much founder time can you spend on distribution each week?

Be conservative. The campaign will stay inside this budget.

Under two hoursTwo to five hoursFive to ten hoursMore than ten hours

Do you already have a reachable audience?

Email list, community, social following, or customers you can write to without buying ads.

No list or community I can reach this weekA small group I can write to personallyA warm audience that already caresAn owned channel I can use repeatedly

What would you most like the next thirty days to change?

This does not invent a benchmark. It only ranks the constraint you want evidence on.

More of the right people finding itA clearer promise on the page and in draftsMore people completing the key actionNumbers I can trust enough to decideLess manual effort for each new user

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